|
A local alky racer phoned me yesterday. "I've just got onto the net, so
where do I find the Gainesville Federal Mogul results." I went through
the usual, by asking him if he had checked GO and Crest. "Ya, nuthin'
there." I asked if he had checked the newsgroups. He had no idea what
they were.
"With all the damn money those guys (Federal Mogul) are putting into
sportsman drag racing racing you would think I could at least get the
results of their races." He went on to say that he was a former Prodigy
user, and though found the web stuff much easier to assimilate, couldn't
find nearly as much, nearly as quickly as with his former 'service'.
I decided to surf around and try to find the info. It showed up at Crest
and GO a day or so later, but I had to join him in thought. Federal
Mogul is missing out on a potentially huge marketing ploy. But after
seeing their web presence am sure nobody in that company is a true
webhead.
The GO pages for FM include a bunch of boring, old, static press
releases, and other 'corporate' stuff, that I cannot believe many will
actually read through. Crest about the same. Newsgroups? This should be
the last place you go look for a major sponsored racing series' results.
You may now be saying "who is this guy?" Could he do better?
Been there done that... couple of times.
With a minimum of expense and work I have reported on and updated a web
site from a divisional event with both text results and
photos... IMMEDIATELY after the race. Same day. It was done with no tie
into the track's timing system such as the Prodigy people enjoy. I did
it with a cheap video camera, an ancient Mac AV computer and a lot of
leg work. A one person deal. Killed me, but what a blast to know that
NOBODY had done it before!
With all the resources the 'big' sites have I cannot believe that FMDRS
results, stories, and photos (huh?) are not available to us drag race
webaholics, minutes, let alone hours or days after the fact. Let's not
even mention national events.
Hey Mr. Federal I would love to tell you how easy it is, but then, the
thousands of big bucks you are spending on the re-posting of (yawn)
press releases is, to the best of my knowledge, your idea of a 'big
time' web site.
I'll be at every Div. 6 FMDRS event in 1997. I'll be doing it for the
love of the sport and for the many racers, fans and enthusiasts who want
it. NO, I will not be paid to do it by anyone. I'll be doing it as an
old-time 'print' guy who is constantly amazed at what the web can be for
drag racing...and how it is still so far from being fully utilized.
Despite stuff such as bandwidth.
The www is about instant updates and news. These high dollar companies
should have RealAudio and RealVideo people on site. Either they don't
have a clue, or some kind of arrangement with another media is holding
them back. Or maybe this kind of thing is a example of how the little
people in this sport can get a leg up on the Diamond Ps, National
Dragsters and GOs of the world.
I still have a dream of sitting in the top end grandstands of a major
national event with a digital camcorder, a RealVideo/Audio stream or
two, a FireWire equipped PowerBook and a billion of you sitting in front
of your Pentiums watching a couple of Super Gas cars in the final round.
Yes, the satellite TV people are getting on board, but very soon the web
will be able what they can do for pennies by comparison. And you won't
need a pay box or the pay-per-view cost.
Somehow I have a feeling that you won't get that on a corporate site or
a television network for pennies.
I can feel the shudders go through those boardrooms now. I also have a
feeling you WILL get it sooner on an 'uncontrolled' web site near you
than you think... a LOT sooner. THIS is the kind of stuff that makes the
web cool.
Text only web coverage should be history a year from now. (It should be
NOW!) If it's not, then I'll be dead and/or the 'big' sites are sitting
on their butts...or being held back by even bigger companies...Leaving
room for us pirates...uh, I mean 'forward thinkers'.
Save me a seat in the top row ok?
Back to Editorials
|